shot glass
"... brevity is the soul of wit ..."
- William Shakespeare


TS Hidalgo (44) holds a BBA (Universidad Autónoma de Madrid), a MBA (IE Business School), a MA in Creative Writing (Hotel Kafka) and a Certificate in Management and the Arts (New York University). His works have been published in magazines in the USA, Canada, Argentina, UK, Germany, Spain, South Africa, Botswana, Nigeria, India and Australia, and he has been the winner of prizes like the Criaturas feroces (Editorial Destino) in short story and a finalist at Festival Eñe in the novel category. He has currently developed his career in finance and stock-market.

TS Hidalgo

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The simulacrums that are useless (You are in a Hopper painting!)

Two brands of cars. Two. Whatever.
Suppose Kiss yourself and Let's drink something blue.
They insist on gender stereotypes to sell their products.
And there is no way, no,
to find out what advertising agencies were in charge of it, huh?
Ce n'est pas possible. Their names, well hidden.
The elegance of its engineers slides, all,
for the soul of their collections, in both cases.
Sophisticated, delicate and violent girls, in the first one:
supposedly film beauties relegated to secondary roles.
Two hotties and a Rubik's Cube, on the other.
Ads for healthy-infatuation-viewers, again:
simplification, cliche, plain, Strata,
a unique level of significance, and tambourine. You are the guilty, you,
that I see ideology even in the path of the Moorish altarpiece.